As a local business, chances are your main source of advertising is on the side of your truck or signs outside your business. Why? Because taking your advertising to the next level or taking it off the traditional route can be scary. It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away.

As a local business, chances are your main source of advertising is on the side of your truck or signs outside your business. Why? Because taking your advertising to the next level or taking it off the traditional route can be scary. It can be hard to commit your limited marketing budget to advertising methods where you can't always see results right away.

Your goal as a small business owner should be to come up with an ad that is cheap and effective - and one that people will remember.

But how do you take your ads to the next level without it costing a fortune?

The answer is video advertising: coming up with an elevator pitch about your business, broadcasted through social networks and other media outlets ONLINE. Creating a video can be as easy as making a "how to" video or showing off a cool new product and putting it on your Facebook or Twitter page. The key is in engaging your viewers and showing customers that you aren't only trying to sell them your business, but teach them as well.

Why choose video?

Video ads are memorable, engaging, and inspire confidence in your business:

66 percent of consumers will watch a video two or more times when it is information-intensive.

People retain 58 percent more information with both visual and auditory stimulation than they do with just standard print ads.

Watching a video makes consumers 64 percent more likely to purchase.

Small-business owners are often concerned that, if they make a video, it may not be seen as much as the sign on the side of their truck. But now, videos online are becoming more searchable and easier for people to stumble across.

Thanks to Google AdWords, videos are becoming more searchable and more likely to appear on the first few pages of search results. This gives your video the potential to become a viral sensation. Between Google and social sharing, your ad is sure to be seen!

Aren't video ads expensive?

Put simply, people prefer video ads over print or traditional ads: 52 percent of consumers say that watching product videos make them more confident in their online purchase decisions. It reflects well on your business and your brand to keep up with the times and stay relevant through the channels your customers are using! But can it be done cost-effectively?

Yes! You don't need fancy cameras or artistic directors to make a fun, informative video ad. Though some big corporations might have large marketing teams and professional video equipment, it doesn't mean you can't create an engaging, meaningful ad on your own budget. With as little as your cell phone, you can film, edit, and publish a video.

There is no doubt that the world of video advertising is growing rapidly, Social Media Examiner reported that 76 percent of marketers say they plan to add more video to their marketing efforts! You don't want to be late jumping on the bandwagon; venture into digital and stay on the forefront in your area with video ads!

Luke Heller is a marketing implementation specialist for Propel Marketing. Propel Marketing is an online marketing company providing digital solutions to local small- and medium-sized businesses. www.propelmarketing.com