Weekly business briefs rail.

Biz Bits: Building your professional brand

By More Content Now

Tip of the Week

Personal branding is an elusive topic to most people, yet it is important for career success.

Build your brand by first defining what you want that brand to be. To make this simpler, it should include no more than three or four characteristics that describe what you offer or aspire to offer. It is good to be aspirational but it also must be realistic. If you are having trouble getting started, begin by asking people you trust what they immediately associate with you. Ask for honest feedback and listen to what you hear.

´ Reflect on your strengths and liabilities frequently. What is the unique value that you have to offer and what do you aspire to be? What do you want to be known for in business? Use those reflections to establish your unique brand.

´ Your behaviors and the decisions you make daily impact your brand. Be bold in defining your brand and then have the courage to live up to that brand promise.

´ To get others to recognize your brand, you have to market yourself. To share your brand, network in the organization you work in, outside work with other professional contacts and in your community.

´ Carve out time each week to fine tune and evolve your defined brand.

ˇ Brandpoint

BBB Watch

Online dating is a great way to meet ýthe one.ţ Unfortunately, itÝs also easy to encounter scammers. Be wary of anyone who asks to talk or chat on an outside email or messaging service; claims to be from this country but is currently traveling, living or working abroad; has a suspicious Facebook profile; asks you for money or credit card information; or sends you emails containing questionable links to third-party websites.

ˇ BBB

The List

Which U.S. athletes have the qualities to cash in as endorsers if they do well in Sochi? Forbes lists:

1. Mikaela Shiffrin

2. Nick Goepper

3. Shani Davis

4. Shaun White

5. Mark McMorris

6. Kelly Clark

7. Gracie Gold

8. Julia Mancuso

9. Ashley Wagner

10. U.S. MensÝ Curling Team

Number to Know

50 percent: Small businesses comprise approximately 50 percent of the total working U.S. population. In 2011, non-employer small businesses alone generated $989.6 billion total revenues, according to Business Insider.

ˇ Brandpoint

Tech Talk

Of the top 14 best-selling laptops on Amazon, five are Google laptops and only two are Apple. Of these five best-selling Google laptops, three are variants of the Acer 720.

ˇ The Street

More Content Now