Outrage machine, prepare for warp speed. Engage!
There is literally nothing that won’t cause people to overreact.
Politics, religion, sports, you name it, someone on social media is outraged and worried for the future of our country.
Hillary Clinton’s emails, Donald Trump’s tweets, athletes taking a knee during the national anthem, they’re all going to elicit a reaction. Barack Obama using Dijon mustard on a sandwich, Trump using ketchup on a well done steak, or McDonald’s announcing they are going to switch to fresh hamburger meat instead of frozen will all bring critics out of the shadows.
It doesn’t have to be a substantial topic to draw a significant reaction. In 2017, even crayons are able to activate the outrage machine.
I guess this makes sense even though I had no idea. There are scientists who go to work every day to find a way to create new colors. In 2009, scientists at Oregon State University accidentally discovered the first new blue pigment in 200 years. That pigment is going to find its way into crayon boxes this year.
Crayola held a contest to name the new color. The new name selected for the bright blue crayon has reddened the hackles of people across social media.
Names that weren’t selected included Dreams Come Blue, Blue Moon Bliss, Reach for the Stars, and Star Spangled Blue.
Can you believe Star Spangled Blue didn’t win?
It is even more surprising that Bluetiful did win. Now Dandelion’s long, yellowish tenure is over. Critics of the new name choice have said:
— “This is why we can’t have nice things.”
— “Crayola’s new crayon color is ‘Bluetiful’??? I weep for humanity.”
— “Kids are gonna be so confused with color names now.”
Another even complained that removing Dandelion was going to bother them because Dandelion was their favorite color to use when drawing sunflowers.
I guess that makes sense.
I love the logic. Kids aren’t confused by using Dandelion to color sunflowers but their brains will literally wilt trying to figure out what Bluetiful is. Honestly, I think the kids will be okay.
In fact, if I were using crayons, I would have a lot less confusion using a brand new blue hue called Bluetiful than I did trying to figure out what Burnt Sienna or Raw Umber were. In case you are wondering, raw umber is a reddish-brown color that is less intense than a burnt umber would be. Burnt Sienna is also reddish brown and is a little more intense and less yellow than raw sienna would be.
So yeah, I’m sure kids will be confused by Bluetiful. Burnt Bluetiful might blow their little minds, though. I hope that never happens.
I get it. Some people didn’t like the name that was chosen for a new crayon. Other people loved it. In 2017, we need to stop paying attention to the loudest, angriest voices and start giving the attention those voices seek to the people who make the best arguments and the most sense.
If we stopped rewarding those who overstate their tepid opinions on every topic, maybe we could have a reasonable discussion.
Let’s begin the effort with crayon colors and work our way up to sports, politics and religion. We have to start somewhere.
— Kent Bush is publisher of Shawnee (Oklahoma) News-Star and can be reached at firstname.lastname@example.org.