This article appears in Bride 2020 magazine.
From the bouquet to the boutonniere, table centerpieces to photo opportunities, flowers are a defining part of a wedding and a classic way to set the tone of the day. They may be always in style, but as trends change designers add new floral techniques to keep things fresh.
“Floral designers have been bringing the outdoors in for a while now, creating trees and floral installations for luxury weddings,” said Lauren Grech, CEO and co-founder of LLG Events and adjunct professor in event production and design at New York University. “However, in 2020, we’re going to see this expand beyond the table arrangements to include more flower walls for photo booth backdrops, overhead installations either with flowers dangling from the ceiling or bridging over the tops of tables, and trails of flowers such as along the entire length of an aisled mirror.”
Uniquely shaped low table arrangements, such as crescent-shaped structures and floral rings, are another emerging trend, Grech said.
One of the hottest wedding floral trends is sustainability. In addition to choosing locally sourced flowers, more couples are opting to donate their flowers and extend the life of their blooms through companies like Repeat Roses or BloomAgainBklyn, organizations that recover floral arrangements that otherwise would have ended up in the trash, Grech said. It’s a service Grech offers all her clients “because some may not realize the legacy they can leave with their love by having their wedding flowers recreated into arrangements for people in need or nursing homes or hospitals,” she said.
“Another way to do this is to have someone gift wrap your florals for guests to take home as a favor at the end of the night. It’s a beautiful remembrance from your special day,” Grech said.
Brides are also getting more creative with their bouquets, with some ditching the nosegay altogether. Some brides opt for elaborate floral crowns so they don’t have to worry about handing it off to their maid or man of honor, Grech said.
“This is perfect for outdoor ceremonies or couples who want a bohemian feel. Others are opting for smaller bouquets so that they can spend on bigger decor statements like a ceremony arch or chuppah with canopies of single, hanging flowers,” Grech said.
Instagram-worthy backdrops are all the rage, but a full floral wall can be expensive. Budget-conscious couples can opt for a flower frame instead of a full flower backdrop, Grech said. Customize it with tiny fairy lighting throughout or LED lights with wording mixed in, Grech said.
Popular wedding flowers like calla lilies, peonies and roses are mainstays of many weddings, but are now being passed over or accompanied by ornamental grasses and dried flowers.
“Last year, pampas grass spread like wildfire. It was the floral trend for sure,” Grech said. “Elaborating on that, in 2020 you’ll continue to see a lot of mixed floral elements like feathers, berries, branches, eucalyptus, dried elements and vines.”
Color makes an impact, and many couples are opting for more bold pops of color rather than muted neutral tones, Grech said.