This weekly half page can be used as the cover of your classifieds section or as a sponsored page in your Business section. This page has a half-page space across the bottom for advertising.

Beach towns where opportunity is high

As the labor market continues to contract, employers everywhere are having a tough time finding the talent they need, even in some of the most desirable beachside cities in America.

Lots of people want to live on the coast, which is perhaps one reason why the median home price in San Francisco is currently pushing $1.4 million. Though San Francisco is an extreme example, the cost of living by any beach is certainly a barrier to entry, and that barrier is typically relative to the quality of the local job market. The median household income in San Francisco, for instance, is more than $100,000 a year, which is why people are able to sustain living in one of America’s most expensive cities.

Based on data from the ZipRecruiter Job Market Index — which calculates the level of job opportunity, median income, housing affordability, public health and access to public transit — the ability to live and thrive in a beach town is becoming more accessible to workers who were once limited to mere California dreamin’.

The West Coast dominates our list of the best beachside job markets, with only Jacksonville, North Carolina, and Bangor, Maine, representing the Eastern Seaboard. San Francisco ranked highest in the index for beachside job markets and has one of the most favorable job-to-applicant ratios among all of the coastal markets featured.

Opportunity is even higher on California’s Central Coast, where there are three jobs for every applicant and competition is lowest within the well-paying health care and technology industries. 

One caveat to keep in mind, and something employers in these communities ought to heed, is that labor shortages in the top California markets may be the result of migratory patterns. 

According to the Census Bureau’s latest estimates, California had a net migration loss of about 1,000,000 residents from 2007 to 2016.

Many residents left California during the recession and ensuing recovery as the cost of living continued to increase and wages remained stagnant. As of June, California was the only state on this list where wages grew at a slower pace than the national average.

However, the state government’s move to increase the minimum wage to $15 per hour by 2022, and the fact that competition for talent has risen greatly, should cause wages to start growing again.


The 10 Best Beachside Cities to Live and Work in 2018

1. San Francisco-Oakland

Jobs per applicant: 1.4

Top industry: Sports and recreation


2. Santa Rosa-Petaluma, California

Jobs per applicant: 3

Top industry: Health care


3. Santa Barbara, California

Jobs per applicant: 3

Top industry: Technology


4. Seattle-Tacoma

Jobs per applicant: 1.8

Top industry: Health care


5. Los Angeles-Long Beach

Jobs per applicant: 0.75

Top industry: Food and beverage


6. Honolulu

Jobs per applicant: 1.6

Top industry: Manufacturing


7. Jacksonville, North Carolina

Jobs per applicant: 0.5

Top industry: Finance and insurance


8. Bangor, Maine

Jobs per applicant: 5.5

Top industry: Transportation/storage


9. Olympia, Washington

Jobs per applicant: 1.1

Top industry: Health care


10. Bellingham, Washington

Jobs per applicant: 1.1

Top industry: Health care