This weekly half page can be used as the cover of your classifieds section or as a sponsored page in your Business section. This page has a half-page space across the bottom for advertising.

For most of your professional life, you’ve probably been told to be proactive when looking for a job. But you should also be just as proactive when you’re not looking.

Employers have moved beyond the traditional methods for discovering new talent. Personal referrals and social media sites like LinkedIn and Twitter are supplanting job listings in the search for ideal candidates. Whether those candidates are actively looking for jobs makes little difference in a company’s decision to woo them.

So even when you’re not on the job market, you’re still in competition with others. The smartest candidates create their own luck by being ready for it. And that means being noticeable and engaged, both online and off. Here’s how to always be available for consideration, even when you’re not looking for a job.

Be searchable

The best way to obtain higher LinkedIn search results is by optimizing your profile, and this starts with making sure it’s complete. Using relevant keywords and getting recommendations and endorsements also boost your status in search results.

Many employers use applicant tracking systems to actively recruit prospective employees online. These systems search and rank resumes based on keywords and other factors. 

Have a compelling personal brand

Being searchable is only the first step in getting noticed. Once you are found, you need to stand out with a strong personal brand. This starts with having a strong LinkedIn photo. Make sure it’s communicating what you want to express about yourself. Because it’s often hard to be objective, ask a few trusted friends and colleagues their honest opinion.

Pay close attention to the tone and language you use in your profile. Stay professional, but don’t be afraid to have fun with it. You want to sound like yourself, not a faceless cliché.

Remember that your brand is your entire digital footprint. So keep those photos from your weekend in Vegas to yourself. Be as intentional as possible with your brand by posting work samples, portfolios and other relevant professional information online. Just make sure that the tone and message you’re trying to convey is consistent across all platforms.

Stay engaged and informed

Finally, it’s important not to become complacent. Even if you’ve been at the same job for many years, try to remain active and engaged by staying in touch with colleagues, going to industry events and networking whenever possible. Stay informed on news and issues regarding your industry, including key players, setbacks, breakthroughs and trends. When appropriate, engage in meaningful discussions online and post articles on LinkedIn that might be of interest to your connections.

And don’t forget to update your LinkedIn profile as needed with recent promotions, accomplishments and new skills. You want to give a recruiter the impression that you’re buzzing with enthusiasm and potential. 

Not needing a job puts you at a clear advantage. Rather than focusing on getting hired, you can focus on developing a clear and meaningful message about yourself, one that stands a better chance of reaching the right people.